As Director of IFAW’s Animals in Crisis and Distress Department (AICD), AJ Cady heads up the organization’s global Emergency Relief, Animals in Crisis, and Companion Animals programs.

Prior to serving in this role, Mr. Cady was IFAW Director of Online Campaigns & Marketing. As such, Mr. Cady led all aspects of Internet campaigning, education, and fundraising efforts for IFAW worldwide. Mr. Cady also led a diverse team of international staff and consultants in the design and implementation of IFAW’s award-winning web presence and promotion strategy to support IFAW’s global mission to save animals.

From 1998 to 2002, Mr. Cady served as Associate Director of Public Affairs and helped develop a headquarters-based staff of ten, plus twenty internationally based media, government relations and public education professionals in support of worldwide animal welfare objectives.

From 1995 to 1998, and again in 2005, Mr. Cady was Director of Seal Campaigns, guiding an effort that was described by the LA Times as “worthy of a U.S. presidential campaign in style and detail, if not in scope.” 

From 1990 to 1995, Mr. Cady Served as IFAW’s writer/researcher and was responsible for creating IFAW’s fundraising campaigns and developing key messages, slogans, talking points, and collateral material for IFAW’s worldwide campaigns. He was responsible for creative direction and/or writing of all newsletter fund raising and educational materials in eight nations, with combined campaigns generating over twenty million dollars annually. His fundraising accomplishments include creating the most successful membership renewal mailing in the organization's history (consistently outperforming all test versions for over a decade).

Mr. Cady’s accomplishments include directing comprehensive multi-year investigations resulting in worldwide publicity for IFAW’s seal campaign and extensive criminal charges against individual sealers, a comprehensive review of Canadian Marine Mammal Regulations, a dramatic reduction in seal hunt subsidies and a landmark Supreme Court victory. He has pioneered new campaign techniques including the first private search warrant ever granted to a non-government organization in Canada, initiated the first use of gyro-stabilized extreme long range camera technology to document animal welfare abuses, and has appeared frequently on national and international media networks including CNN, Reuters, BBC World News, NBC Today Show and numerous print publications. He has also implemented multi-million dollar television advertising and government relations programs, created grassroots campaigns generating millions of petition signatures and is the author of numerous reports, videos, advertisements and educational campaigns.

Before joining IFAW, he served as a senior copywriter at advertising and marketing agencies with a broad range of clients. Mr. Cady is a graduate of the S.I. Newhouse School of Communication and the Maxwell School of Citizenship at Syracuse University.